“Puting a Successful Strategy into Action by a Customer Centric Management Team”
KnowHouse Business Concepts Module
Powered by Celemi Enterprise
Duration: 2 days
Group size: 10
Success is a moving target. How do you get all your people behind your strategy in a marketplace that is rapidly changing? In the Celemi EnterpriseTM business simulation, six companies compete for the same customers in a dynamic marketplace. Participants take on the roles of the management team – comprised of Marketing and Sales, Development and Services, Planning and Delivery, Finance and Control. The main challenge is to build, and successfully execute a strategy that leads to winning results.
Business and learning outcomes
* Participants gain a common frame of reference of the overall business situation, which they absorb and understand quickly.
* Offers a mental model of how the business works, what the priorities are and how to move forward.
* Encourages people to explore and discover the key value drivers of the business and their relative impact on the organization.
* Helps participants identify potential for improvement and how they can contribute to strategy via their own role in the organization.
* Inspires people’s desire to make a difference.
Clients who benefited from this
“It’s the most interactive training I’ve ever attended. Key points are highlighted with practical demonstrations that every participant can see and feel.”
– Jan Reznicek, call center manager, Customer Care Department, Ceska Pojistovna a.s.
Description
Teams embark on a business adventure with promises of risks and rewards where they have to be on their toes and think strategically to succeed. Celemi Enterprise challenges participants to deal with uncertainties and balance short-term results with long-term value. The teams need to:
* Decide on a desired market position.
* Target and sell to preferred customers.
* Meet customer demands by developing an attractive and profitable product portfolio.
* Deliver with excellence by getting the most out of people and processes.
* Create strong, sustainable brand value.
* Keep track of financial results – both short and long term.
The certified facilitator uses a software program to perform a detailed yearly analysis and comparison of the teams’ performances along a range of objective factors. This leads to intense discussions and links to participants’ experiences in their own business life.
At the end of the simulation, there is a next-step exercise where people are invited to draw conclusions about their own areas of responsibility. This ensures that the simulation experience results in sustained, useful knowledge.
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KnowHouse – Customer or Client Service Relationship Management Training
